Right here on Broad Street, the team at Cole Chrysler Dodge Jeep Ram FIAT® is proud to call San Luis Obispo home. We're not some showroom that's far away; we're your neighbors, the same folks you see around town, and we've spent decades treating every customer the way we'd want to be treated ourselves.
Our roots run deep. Family-owned and -operated for three generations, we've proudly served San Luis Obispo since 1950, growing right alongside the families and small businesses that make this local community special. That kind of tenure only happens when the neighbors trust you, and we've repaid that trust with an open-air showroom and a welcoming, no-pressure atmosphere that feels more like home than a dealership.
Why San Luis Obispo Drivers Choose Cole CDJR FIAT
Shopping close to home keeps your dollars in the community, supports the neighbors you see every day and connects you with a team that genuinely cares about your experience. Here's what sets our hometown Jeep and Ram dealership apart:
- Three Generations of Family Tradition: Family-owned and -operated for three generations, our local dealership fosters a trusted and welcoming atmosphere you can feel the moment you arrive.
- A Trusted Name Since 1950: We've been part of San Luis Obispo for more than 70 years, and you can browse our new Ram trucks with full confidence in that long-standing reputation.
- Modern, Open-Air Facility: Enjoy our open-air experience and comfortable, quiet showroom, thoughtfully designed with your comfort and convenience in mind.
- Free Oil Changes: Secure the first three oil changes free on any new or used car purchase, a little extra thanks for choosing a hometown dealer.1
- Flexible Financing Close to Home: Our Jeep financing center makes it easy to find terms that fit your budget, with friendly guidance every step of the way.
- Quick, Stress-Free Service: Our Mopar Express Lane keeps routine maintenance fast and hassle-free, getting you back on the road sooner.
- Jeep Upfit Expertise: Enhance your ride with our Jeep upfitting services, tailored to match your adventurous spirit.
What San Luis Obispo Neighbors Are Saying
Nothing tells our story better than the words of the neighbors we've had the privilege to serve. Here's what a few members of our community have shared:
We just bought our 2016 Jeep Patriot from this awesome dealership! We'd been looking all around the area for this certain type of Jeep and didn't plan to buy that night, but the team helped us out so much. We needed a family car with room for our dogs to travel comfortably, and everything went great from the moment we stepped onto the lot. Our salesperson was not pushy at all, very honest and a cool person, and we were impressed with the management too. We're locals from Pismo Beach, and we definitely recommend them!
We just purchased a 2023 Jeep Overland 4xe from Cole and the whole process was seamless. I highly suggest coming in and speaking with the team before going elsewhere. They were calm, patient and kind throughout the entire process. We're local business owners, and this dealership clearly cares about its clients.
My service at Cole over the past several years has been 100% excellent and always on time with very professional staff. As of this week, all my kids have Jeeps, so we're officially a Jeep family. Wonderful service; the advisors and everyone else treat you as if you're the most important person in the world.
Not many people can say they 'feel like family' at a dealership, yet those who buy or service at Cole Chrysler Dodge Jeep Ram FIAT can! The people here go out of their way to make sure you have a great experience. It's no fun to spend money repairing a car, but at least here you can enjoy the atmosphere, get some really good coffee and be with honest people who want to take great care of you.
Without the competent guidance and knowledge of our sales associate, we wouldn't have purchased our beautiful Ram 3500. We ordered the truck by phone, text and email, and we were always made comfortable with succinct information about the truck, the trim and the pricing. No pressure, only guidance. We'd looked at trucks at two dealerships in Tucson, but 'came home' to SLO to purchase from Cole. Truly grateful we did, and we highly recommend them.
Our Hometown Favorites in San Luis Obispo
When we're off the clock, you'll find our team enjoying the same local spots our neighbors love. Here are a few places we personally recommend around San Luis Obispo:
- Mission San Luis Obispo de Tolosa: Founded back in 1772, this beautiful mission sits right in the heart of downtown and remains one of our favorite places to soak in the history that shaped our town.
- Madonna Inn: A one-of-a-kind local icon, this whimsical landmark is worth a stop for its famously themed rooms, sweet treats and that unforgettable pink decor our team can't get enough of.
- San Luis Obispo Botanical Garden: We love wandering the trails and Mediterranean-climate gardens here, a peaceful and scenic escape just minutes from our showroom.
- Thursday Night Farmers' Market: Our team never misses this downtown tradition, where live music, fresh local produce and sizzling barbecue bring the whole community together every week.
Your Hometown Jeep & Ram Dealer, Ready to Serve
Choosing us means partnering with a team that has been part of San Luis Obispo for more than 70 years and plans to be here for many more. We're not looking for a one-time sale, we're here to be your dealership for the long haul, ready for your next test-drive, your next oil change and every mile in between. Whether you've got your eye on a rugged new Jeep or a powerful Ram, our neighbors always come first.
Contact our team today to get started at your hometown Ram dealership.
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