Jeep Wrangler Trim Level Guide
Shopping for a Jeep Wrangler in San Luis Obispo, California? One of the first decisions you'll need to make is which Wrangler trim level fits the way you drive. The Jeep Wrangler lineup ranges from the straightforward Wrangler Sport to the off-road-focused Rubicon and V8-powered MOAB 392.
At Cole Chrysler Dodge Jeep Ram FIAT , we help Wrangler shoppers from San Luis Obispo and throughout California's Central Coast compare models, configurations and equipment. This guide explains the major differences between the Wrangler Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X and MOAB 392.
Jeep Wrangler Trim Levels and Starting Prices
| Wrangler Trim | Starting MSRP* | Primary Focus |
|---|---|---|
| Wrangler Sport | $36,035 | Value and classic Wrangler capability |
| Wrangler Sport S | $39,685 | Everyday comfort and available technology |
| Wrangler Willys | $43,755 | Enhanced off-road capability |
| Wrangler Rubicon | $45,815 | Serious off-road and rock-crawling capability |
| Wrangler Sahara | $48,910 | Comfort, styling and daily driving |
| Wrangler Rubicon X | $55,765 | Premium features with Rubicon capability |
| Wrangler MOAB 392 | $79,995 | 470-hp HEMI® V8 performance |
Wrangler pricing doesn't represent a simple good-better-best hierarchy. For example, Rubicon starts below Sahara because the two models serve different purposes. Sahara emphasizes refinement and everyday comfort, while Rubicon directs more of its equipment toward serious off-road capability.
You can also browse our current new Jeep Wrangler inventory before comparing the individual trims below.
Jeep Wrangler Sport
Starting MSRP: $36,035*
The Jeep Wrangler Sport is the entry point into the Wrangler lineup and delivers the fundamental features that make a Wrangler different from a conventional SUV.
Sport can be an especially compelling starting point for buyers who value simplicity, want the lowest Wrangler starting price or intend to customize their Jeep after purchase.
Wrangler Sport Highlights
- Trail Rated® 4x4 capability
- 17-inch black steel-styled wheels
- Solid front and rear axles
- 12.3-inch Uconnect® touchscreen
- Removable doors
- Fold-down windshield
- Open-air roof configurations
- Available two-door and four-door configurations
- Available manual transmission
Who Should Consider a Wrangler Sport?
Start with the Wrangler Sport if you're looking for the most affordable entry into the Wrangler lineup, prefer a simpler vehicle or want a foundation for future Jeep modifications.
Jeep Wrangler Sport S
Starting MSRP: $39,685*
The Jeep Wrangler Sport S builds on the Sport with access to additional comfort, convenience, safety and technology equipment. It is a natural step up for buyers who plan to use their Wrangler as an everyday vehicle.
Wrangler Sport S Highlights
- Wrangler Sport's fundamental 4x4 capability
- 17-inch wheels
- 12.3-inch Uconnect® touchscreen
- Additional available driver-assistance technology
- Expanded comfort and convenience options
- Available premium roof configurations
- Available two-door and four-door configurations
- Available manual transmission
Wrangler Sport vs. Sport S: What's the Difference?
The Sport focuses on Wrangler essentials and a lower starting price. The Sport S adds access to more comfort, convenience and technology features, making it especially attractive for drivers who expect their Wrangler to serve as a daily driver.
Jeep Wrangler Willys
Starting MSRP: $43,755*
The Jeep Wrangler Willys takes the Wrangler formula in a more off-road-oriented direction. The modern Willys combines distinctive styling with additional trail-focused equipment.
Wrangler Willys Highlights
- Trail-focused configuration
- 17-inch black-painted wheels
- Aggressive off-road appearance
- Enhanced trail capability
- Rock-protection equipment
- Trail Rated® 4x4 capability
- Available two-door and four-door configurations
- Available manual transmission
Wrangler Willys vs. Rubicon
Both Willys and Rubicon emphasize off-road driving, but Rubicon takes the concept considerably further. Willys provides additional trail-oriented capability compared with Sport models while maintaining a lower starting price.
Rubicon adds specialized equipment for difficult terrain and technical rock crawling, including the Rock-Trac® 4x4 system and electronic front sway-bar disconnect.
Jeep Wrangler Sahara
Starting MSRP: $48,910*
The Jeep Wrangler Sahara approaches the Wrangler formula from a more refined direction. Instead of prioritizing extreme off-road hardware, Sahara places greater emphasis on comfort, appearance and everyday usability.
Wrangler Sahara Highlights
- 18-inch machined gray-painted wheels
- Premium exterior appearance
- Available body-color exterior components
- 12.3-inch Uconnect® touchscreen
- Available heated 12-way power front seats
- Expanded comfort and convenience equipment
- Four-door configuration
Who Should Consider a Wrangler Sahara?
Sahara can be especially well suited to buyers who love Wrangler's appearance, open-air experience and 4x4 capability but expect to spend most of their driving time on pavement.
For drivers commuting around San Luis Obispo, Arroyo Grande, Pismo Beach, Morro Bay, Atascadero or Paso Robles, Sahara's balance of Wrangler character and everyday comfort makes it an appealing configuration.
Wrangler Sahara vs. Rubicon
Sahara emphasizes daily driving, comfort, road trips and premium appearance. Rubicon emphasizes technical trails, rock crawling, suspension articulation and specialized 4x4 hardware.
Rubicon currently starts below Sahara. The two models represent different directions within the Wrangler lineup rather than consecutive steps in a conventional trim hierarchy.
Jeep Wrangler Rubicon
Starting MSRP: $45,815*
For serious off-road enthusiasts, the Jeep Wrangler Rubicon is one of the most important models in the Wrangler lineup. Rubicon models are engineered specifically for demanding terrain and technical trails.
Wrangler Rubicon Highlights
- Rock-Trac® 4x4 system
- 4:1 low-range transfer case
- Electronic front sway-bar disconnect
- Off-road-focused drivetrain hardware
- Rock rails
- 17-inch wheels
- Available 35-inch tires
- Available factory-installed WARN® winch
- Up to 5,000 pounds of available towing capacity on properly equipped four-door models
- Available two-door and four-door configurations
- Available manual transmission
Properly configured with the manual transmission and available 4.88:1 axle ratio, Wrangler Rubicon can achieve a 100:1 crawl ratio.
Jeep Wrangler Rubicon X
Starting MSRP: $55,765*
The Jeep Wrangler Rubicon X starts with Rubicon's off-road mission and adds additional premium equipment for drivers who don't want to choose between serious trail capability and everyday comfort.
Rubicon X Highlights
- Rubicon off-road capability
- Rock-Trac® 4x4 system
- Electronic front sway-bar disconnect
- Rock rails
- Premium interior appointments
- Additional comfort and technology
- Available heated power front seats
- Available 35-inch tire capability
- Available WARN® winch
- Premium exterior details
Wrangler Rubicon vs. Rubicon X
Both share the specialized off-road mission of the Rubicon family. Rubicon X adds additional premium, comfort and technology equipment for buyers looking for a more heavily equipped Wrangler.
Jeep Wrangler MOAB 392
Starting MSRP: $79,995*
At the top end of the Wrangler lineup is the Jeep Wrangler MOAB 392, powered by a naturally aspirated 6.4-liter HEMI® SRT V8.
It produces 470 horsepower and 470 lb-ft of torque and can accelerate from 0–60 mph in approximately 4.5 seconds.
Wrangler MOAB 392 Highlights
- 6.4L HEMI® SRT V8
- 470 horsepower
- 470 lb-ft of torque
- Approximately 4.5-second 0–60 mph
- Automatic transmission
- Performance-oriented 4x4 system
- 17-inch off-road wheels
- Premium equipment
- Four-door configuration
- Up to 3,500 pounds of towing capacity
Jeep Wrangler Engine Options
Choosing your Wrangler trim is only part of the process. The Wrangler lineup also offers three distinctly different gasoline engines.
| Engine | Horsepower | Torque | Transmission |
|---|---|---|---|
| 3.6L Pentastar® V6 | 285 hp | 260 lb-ft | 6-speed manual or 8-speed automatic |
| 2.0L Turbo I4 | 270 hp | 295 lb-ft | 8-speed automatic |
| 6.4L HEMI® SRT V8 | 470 hp | 470 lb-ft | 8-speed Automatic |
The 3.6L Pentastar® V6 provides the traditional Wrangler powertrain experience and access to a manual transmission on select trims. The 2.0L turbocharged four-cylinder produces more torque than the V6 and pairs with an eight-speed automatic. The 6.4L HEMI® V8 powers the MOAB 392.
Jeep Wrangler 2-Door vs. 4-Door
Several Wrangler trims give shoppers a choice between the traditional two-door body and the more spacious four-door configuration.
Wrangler 2-Door
- Shorter wheelbase
- Compact dimensions
- Classic Wrangler proportions
- Easy maneuverability on tight trails
- Seating for up to four
Wrangler 4-Door
- More passenger room
- More cargo versatility
- Easier rear-seat access
- Seating for up to five
- Greater practicality for families
- Up to 5,000 pounds of available towing capacity on properly equipped Rubicon models
For buyers using a Wrangler as their primary vehicle, the additional passenger and cargo space of the four-door can be a major advantage. Drivers prioritizing compact dimensions and the traditional Jeep experience may prefer the two-door.
Which Jeep Wrangler Trim Is Right for Me?
| If Your Priority Is... | Start By Comparing... |
|---|---|
| Lowest starting price | Wrangler Sport |
| Everyday features and value | Wrangler Sport S |
| Recreational off-roading | Wrangler Willys |
| Comfort and daily driving | Wrangler Sahara |
| Serious off-road capability | Wrangler Rubicon |
| Off-road capability plus premium equipment | Wrangler Rubicon X |
| HEMI® V8 performance | Wrangler MOAB 392 |
Shop Jeep Wrangler Models in San Luis Obispo, CA
If you're shopping for a Jeep Wrangler for sale in San Luis Obispo, visit Cole Chrysler Dodge Jeep Ram FIAT. We serve Jeep shoppers throughout San Luis Obispo County and California's Central Coast, including San Luis Obispo, Arroyo Grande, Pismo Beach, Grover Beach, Morro Bay, Atascadero and Paso Robles .
Compare available Wrangler trims, colors, engines, tops and option packages in person. If you don't see the exact combination you're looking for, our team can also help you custom order a new Jeep Wrangler with the equipment and configuration you want.
Find Your Wrangler at Cole Jeep
Compare our current Wrangler inventory, get a trade value or contact our San Luis Obispo team to arrange a test drive.
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Frequently Asked Questions About Jeep Wrangler Trim Levels
What are the Jeep Wrangler trim levels?
The current core Jeep Wrangler lineup includes Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X and MOAB 392.
What is the least expensive Jeep Wrangler trim?
The Jeep Wrangler Sport has the lowest starting MSRP in the current lineup at $36,035.
What is the difference between Jeep Wrangler Sport and Sport S?
Sport provides the essential Wrangler 4x4 experience at the lowest starting price. Sport S adds access to additional comfort, convenience, safety and technology equipment.
What is the difference between Jeep Wrangler Willys and Rubicon?
Both emphasize off-road capability, but Rubicon adds more specialized hardware for difficult terrain and rock crawling. Willys offers enhanced trail capability compared with Sport models while maintaining a lower starting price.
Is the Jeep Wrangler Sahara or Rubicon more expensive?
In the current lineup, Sahara has a higher starting MSRP than Rubicon. Sahara emphasizes comfort and appearance, while Rubicon emphasizes specialized off-road capability.
What is the difference between Wrangler Rubicon and Rubicon X?
Both provide serious off-road capability. Rubicon X builds on the Rubicon formula with additional premium, comfort and technology equipment.
Which Jeep Wrangler has a V8?
The Jeep Wrangler MOAB 392 uses a 6.4-liter HEMI® SRT V8 producing 470 horsepower and 470 lb-ft of torque.
Can you get a Jeep Wrangler with a manual transmission?
Yes. A six-speed manual transmission is available with the 3.6-liter Pentastar® V6 on select Jeep Wrangler trims.
How much can a Jeep Wrangler tow?
Towing capacity depends on configuration. Properly equipped four-door Wrangler Rubicon models can tow up to 5,000 pounds.
Where can I buy a Jeep Wrangler in San Luis Obispo?
Cole Chrysler Dodge Jeep Ram FIAT in San Luis Obispo offers new Jeep Wrangler models and serves Jeep shoppers throughout San Luis Obispo County and California's Central Coast. Shop available Jeep Wrangler inventory.