New Chrysler, Dodge, Jeep, Ram & FIAT Vehicles in San Luis Obispo, CA
Ready to upgrade your drive across California's Central Coast? At Cole Chrysler Dodge Jeep Ram FIAT, we proudly offer a wide selection of new vehicles tailored to drivers in San Luis Obispo, Atascadero, Paso Robles, Lompoc, and Santa Maria. Whether you're searching for rugged capability, family-ready comfort, or electrified performance, we'll help you find the right match.
* MSRP is the Manufacturer's Suggested Retail Price (MSRP) of the vehicle. It does not include any taxes, fees or other charges. Pricing and availability may vary based on a variety of factors, including options, dealer, specials, fees, and financing qualifications. Consult your dealer for actual price and complete details. Vehicles shown may have optional equipment at additional cost.
*Pricing provided may vary significantly between website and dealer as a result of supply chain constraints. Pricing shown is non-binding and does not constitute an offer. Contact your dealer for updated vehicle pricing.
* The estimated selling price that appears after calculating dealer offers is for informational purposes, only. You may not qualify for the offers, incentives, discounts, or financing. Offers, incentives, discounts, or financing are subject to expiration and other restrictions. See dealer for qualifications and complete details.
* Images, prices, and options shown, including vehicle color, trim, options, pricing and other specifications are subject to availability, incentive offerings, current pricing and credit worthiness.
* Max payload/towing estimate ratings shown. Additional options, equipment, passengers, and cargo weight may affect payload/towing weights. See dealer for details.
* In transit means that vehicles have been built, but have not yet arrived at your dealer. Images shown may not necessarily represent identical vehicles in transit to your dealership. See your dealer for actual price, payments and complete details.
Top-Selling New Models in Stock at Cole Chrysler Dodge Jeep Ram Fiat
We carry a deep inventory of in-demand models, including:
- Jeep Wrangler: Built for off-road adventure and California backcountry trails
- Jeep Grand Cherokee & Compass: Premium comfort with legendary capability
- Wagoneer: Full-size luxury SUV ideal for growing families or long road trips
- Ram 1500, 2500, 3500 & 3500 Chassis Cab: Heavy-duty trucks made for towing, hauling, and jobsite durability
- Chrysler Pacifica Hybrid: A fuel-efficient minivan for smart family travel
- Dodge Hornet & FIAT 500e: Compact performance and electric fun around town
Why Buy from Cole Chrysler Dodge Jeep Ram FIAT?
Family-owned and operated since 1950, Cole CDJRF has proudly served drivers across San Luis Obispo County for over 70 years. As a third-generation dealership, we believe in building lasting relationships-not just selling cars. That means transparent pricing, honest advice, and personalized service from a team that truly cares.
Unlike big-box dealerships, we offer custom factory ordering for Jeep, Ram, Dodge, Chrysler, and FIAT models. Whether you're looking to build the perfect off-road Wrangler or spec out a work-ready Ram 3500 Chassis Cab, we'll guide you through the process start to finish.
From our extended inventory selection to our local roots and community commitment, Cole CDJRF delivers a dealership experience you won't find anywhere else in San Luis Obispo, Atascadero, Paso Robles, Lompoc, or Santa Maria.
Schedule Your Test Drive in San Luis Obispo Today
See something you like? Don't wait. Our most popular vehicles, like the new Jeep Wrangler or Ram 2500, move fast. Visit our showroom in San Luis Obispo or schedule a test drive today to explore your favorite models in person. We're here to help drivers from Santa Maria to Atascadero drive home in a vehicle they love.
Ready to start your new car journey? Contact Cole CDJRF or browse our latest new inventory listings online now.
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